As a business owner, you know that having a strong online presence is essential in today's digital age. In the past few years, many business owners quickly learned the importance of being online. However, what many business owners don't know is that having a well-designed website is just as important as having a strong online presence because this is a big factor in how to attract customers online.
A website isn't going to magically generate website traffic or customers. It takes a bit of effort to attract website visitors but it's worth it because this is how you'll get more customers. Here are five web design tips that will help you attract website visitors and turn them into customers!
1. Minimize the decisions your customers need to make
When a customer lands on your website, you want them to have the most seamless and simple experience possible. This means that you need to minimize the decisions they have to make. One way to do this is by using a clear and concise call to action.
When you are designing each page of your website, you should have one goal in mind for each page. For example, if you want customers to sign up for your newsletter, make sure that the sign-up form is prominent and easy to find. Don't include any other distractions on that page. If you want your customers to buy a product from your website, make the 'Buy Now' button prominent and easy to find.
Too many choices can lead to indecision, and this is the last thing you want from your website visitors! So, remember, minimalism isn't just a fad, there’s a reason behind it!
2. Use color to your advantage
Color can be a powerful tool for guiding your website visitors' attention to where you want it. Color also has a transformative power that can build connections in the minds of consumers and even elevate or evoke certain moods. So, when it comes to the colors you choose, keep color psychology in mind and what you want your website visitors to do.
Choosing the right colors for your marketing efforts can be the difference between your brand standing out from the crowd or blending into it. For example, if you want them to sign up for your newsletter, use a color that is associated with trust (like blue). If you want them to buy a product from your website, use a color that is associated with excitement or urgency (like red).
3. Take advantage of photos
I'm sure you've already heard the phrase, "people are visual creatures." Well, it's true. So, use photos on your site. If you have a restaurant, showcase photos of your food. If you have a product website, showcase photos of your products being used.
Make sure that the photos you choose are high quality and relevant to what you're trying to sell or promote. When it comes to online shopping, people are more likely to buy from a website that looks professional and has high-quality images.
Including photos on your website is also an easy way to add personality and give website visitors a better idea of what you're all about. So, take advantage of the power of your site by showing the best images of your work or products.
4. Make contacting you easy
Allowing customers to easily contact you creates a sense of trust and can help make others feel more comfortable doing business with you. You should Include contact information such as your phone number, email address, or a contact form prominently on your website, and make sure that it's easy to find.
Your goal here is to make customers feel safe and comfortable about purchasing products or services from you. If they can't easily find your contact information, they may feel hesitant about doing business with you.
5. Use SEO Optimized Content
SEO stands for Search Engine Optimization. It's the practice of optimizing your website to rank higher in search engine results pages (SERPs). This is important because it can help you attract more visitors to your website.
When customers are looking for products or services online, they typically start with a search engine like Google, Yahoo, or Bing. These search engines use algorithms to rank websites based on relevancy and other factors. So, if you want your website to rank higher in search engine results pages, you need to make sure that your website is optimized for SEO.
There are a number of things you can do to optimize your website for SEO, but one of the most important is to use high-quality, keyword rich content. Having a blog for your site would be a great way for you to do this on a regular basis.
Make sure that the content on your website is well written, informative, and relevant to what you're trying to promote or sell. Using keywords throughout your website's content can help to improve your website's ranking in search engine results pages.
These are just a few of the things you can do to attract customers online. By following these tips, you can help to ensure that your website is designed in a way that will attract and convert more website visitors into customers.
If you want to learn more about web design and how to attract customers online, check out our website design services. Unrivaled Digital can help you create a website that is designed to attract and convert more visitors into customers. Contact us today to get started!
